External purchase links let members buy directly from web-based offer pages without leaving the app. Place these links in buttons, images, galleries, custom links, and push notifications to create a friction-free purchasing experience.
Note: This feature is currently only available to US-based Heroes.
Getting started
Before linking offers throughout a Branded Mobile App, make sure you have the following completed:
Have the URL of the offer page you want to promote
Select Branded Mobile App from your Kajabi dashboard - If you've fully completed your app setup, you should see your app Design settings
Click on the Design tab
Tip: Use Kajabi Payments and enable Apple Pay/Google Pay in order to increase checkout conversion.
Now it's time to pick how to incorporate offer links in the Branded Mobile App.
Link a button widget
From the Design tab under Branded Mobile App, click Customize:
Click Screens to select an existing screen or create a new one:
Once you are on the screen you'd like to edit, navigate to the Widgets editor and drag a Button widget onto the screen:
In the right-hand settings panel, paste the offer URL into the Link field
Set Open link to In-App Browser for a seamless experience
Click Save
Learn to customize widgets on Branded App Screens for more details.
Link an image gallery item
In the Widgets editor, drag a Gallery widget onto the screen:
Upload your images
Select an image, choose Action → Web address, and paste the offer URL
Repeat for any other images that should link out
Click Save and Publish to push the change live
Link a single image widget
In the Widgets editor, drag an Image widget onto the screen:
Upload a graphic, product shot, or banner for the offer
In Action → Web address, paste the offer URL
Click Save and Publish to push the change live
Tip: A large hero image with a "Tap to buy" caption works well here.
Add a custom link in the menu
In the Screens editor, scroll down until you see Custom Links
Click + New link:
Enter a Title members will recognize (e.g., Course Offer)
Paste the offer URL
Click Save and Publish to push the change live
Learn to add custom links to a Branded App for more details.
Promote the link with a push notification
From your Kajabi dashboard, select Marketing
Then, select Push notifications
Click + New notification at the top right of the page:
Choose to send the notification to Everyone who allows notifications or to a Custom segment
Enter a Title and write a concise Message (e.g., "Limited-time bundle—tap to unlock")
Choose Web address under Link to and paste the offer URL
Schedule or send immediately
Learn to create Branded App Push Notifications for more details.
Best practices
Keep buyers inside the app. Use the in-app browser unless your checkout requires a full browser
Use clear calls to action. "Buy Now," "Unlock Discount," or "Start My Trial" convert better than generic text
Track performance. Add UTM parameters to each URL to see which placement drives the most sales