A membership is a recurring subscription that gives customers ongoing access to your content, delivered all at once or released over time. Membership levels let you offer tiers, so customers unlock more content each time they upgrade to a higher tier.
On Kajabi, a membership isn’t a single product type. You build one by connecting your content Products to a recurring Offer, and each level is its own Offer, so you decide exactly what every tier includes and what it costs.
How memberships work on Kajabi
A membership brings together two things: the content Products your customers receive, and an Offer that charges them on a recurring schedule of weekly, monthly, or annually. A single Offer can bundle several Products, so one subscription might include a Course, a Community, and a set of Downloads together.
It helps to know how a membership differs from a Community. A Community is the social space where members connect with you and each other, while a membership is the recurring paid access to content that can sit around it. Most memberships use both: content to deliver the value, and a Community to keep members coming back.
Plan membership levels
Each membership level is a separate Offer connected to one or more Products. There’s no limit to how many Products a level can hold. A starter tier might connect to a single Course, while a top tier connects to several Courses, a Community, and your Downloads.
A reliable pattern is to make each higher tier include everything in the tier below it, plus something more. For example:
You don’t have to build every tier at once. Many creators launch with one level and add higher tiers as their content library grows.
Create Products for each level
Before you build your Offers, create the content Products that each level will include. A Product can be a Course, Community, Download, Podcast, Coaching Program, or Newsletter. Choose the types that fit what you’re delivering.
Learn how to create a Product.
Group your Products by the level they belong to, so you can connect them to the right Offer in the next step.
Create an Offer for each level
An Offer sets the price, billing schedule, and content for a level. Create one Offer per level, then connect the Products that belong to it.
- Create an Offer for each membership level.
- Set the Offer to a recurring price, billed weekly, monthly, or annually, so customers are charged on an ongoing schedule.
- Connect the Products for that level. For a stacked tier, add every Product from the lower tiers plus the new one, so a Gold Offer includes the Bronze, Silver, and Gold Products.
- Repeat for each level you plan to offer.
Tip: If you enter pricing information while creating a Product, Kajabi automatically uses it to create a matching Offer.
Control how members access content
Offer settings decide when customers see your content and for how long, so you can match the pacing and access rules to your program.
- Release everything at once when a customer joins, or drip content on a schedule so it unlocks over time
- Limit access to a set number of days from the purchase date for fixed length programs or trials
- Revoke access automatically when a subscription is canceled or a payment fails, so only active paying members keep access
If you want new members to see only the content released after they join, rather than everything from earlier months, set up a Monthly Enrolling Membership. This model ties each month to its own Offer and Product, so someone who joins in February gets February onward but not January. Learn how to set up a Monthly Enrolling Membership.
Showcase membership levels
Once your Offers are ready, put them where customers can compare tiers and subscribe. Two options work well together.
- Add the Offers to a landing page so visitors see every tier side by side, each with its price and what’s included, and can pick the level that fits them
- Add the Offers to your store page so all your levels live in one browsable place alongside your other products
A clear membership page usually lists the tiers in order, from the entry level to the top tier, and shows what each one unlocks so the upgrade path is obvious. Add an Offer to a page or add Offers to your store.
Keep members engaged
Recurring revenue depends on members staying subscribed, so give them reasons to return. Kajabi includes tools to help you do that:
- Email marketing to onboard new members and win back quiet ones
- A Community for discussion, questions, and connection
- Live events and challenges to build momentum
- Analytics to see which content resonates, so you can keep the experience fresh
FAQs
Can I build a recurring membership on Kajabi?
Yes. Kajabi lets you create subscription-based memberships where members pay a recurring fee (weekly, monthly, or annually) to access your content. You can combine Courses, Communities, Downloads, and other content types into a full membership experience.
Can I create multiple membership tiers?
Yes. You can build tiered memberships by creating separate content products for each level and connecting them to corresponding Offers. This lets you structure a basic tier, premium tier, or any combination that fits your business model.
What happens if a member cancels their subscription?
You control this. You can configure Kajabi to revoke product access when a subscription is canceled or payment fails, ensuring only active paying members can view your content.
Can I limit how long a member has access to content?
Yes. Kajabi’s Offer settings allow you to restrict access to a specific number of days from the date of purchase. Useful for fixed-length programs or trial access.
Can new members access all content immediately, or is it released over time?
Your choice. You can release all content at once when a member joins, or drip content over time on a set schedule — giving you full control over the pacing of your member experience.
Can I prevent new members from accessing older content from before they joined?
Yes. Kajabi supports Monthly Enrolling Memberships where new members only access content from the point they joined forward, not past content. This is useful for date-based programs and rolling enrollments.
How do I attract and keep members engaged?
Kajabi gives you tools for engagement including built-in email marketing, a community product, live events, challenges, and analytics to track what content is resonating. So you can keep your membership fresh and your churn rate low.
Can I offer a free trial before charging for membership?
Yes. You can create trial access by using Kajabi’s offer settings to provide free or discounted entry before a full subscription kicks in.
What’s the difference between a Kajabi membership and a community?
A membership is typically built around recurring access to content (courses, downloads, resources), while a Community is the social/discussion layer where members connect with each other and with you. Most successful memberships on Kajabi combine both.
Can I bundle multiple products into one membership offer?
Yes. A single Kajabi Offer can bundle multiple Products together. For example, a course, a community, and downloadable resources are all accessible with one subscription. 
