Double Opt-Ins can help improve both deliverability and lead quality. A Double Opt-in will automatically send a confirmation email to the address submitted on the form. This email will prompt them to confirm their intention to subscribe and receive your sales and marketing emails.
By using a Double Opt-In, you can greatly improve the quality of your leads. When a lead confirms they want to remain a contact on your list, it shows they are interested in your business and will have a much higher likelihood of becoming a customer. In addition, making a Double Opt-In a requirement will also highly reduce the chances of your marketing emails being flagged as spam.
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Enable/Disable Double Opt-In on your Forms
- From the Dashboard, open the Marketing tab.
- Then, select Forms.
- Create a new Form or edit an existing one.
- Check the box under the Form title next to Send double opt-in email to new contacts to enable. Uncheck the box to disable: