Learn how Kajabi helps you comply with the various privacy regulations around the world from the moment you get started and how you can build and customize your website to meet additional privacy regulations that may apply to your business.
In this article:
- Privacy regulations
- How does Kajabi help?
- Data collection: Forms and Double Opt-In
- Data storage and processing: Exporting contacts and updating data
- Unsubscribing and email preferences
- Data Processing Addendum (DPA)
- Cookies and Privacy
As you may know, there are a variety of privacy regulations that may impact your business, including but not limited to the California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (GDPR).
Not to mention the various rules, guidelines, and laws such as the Americans with Disabilities Act (ADA), any and all accessibility guidelines or laws, automatic renewal or subscription rules, sales tax rules, and more.
And to top it off, these may not cover all the rules, laws, and guidelines that can apply to your specific business in your jurisdiction.
But it is important to remember that these regulations are meant to help create an honest, transparent, and accessible brand to build a loyal, trusting relationship between you and your customers.
Here at Kajabi, our mission is to provide the tools to empower you to achieve success online.
That is why we continue to improve Kajabi by adding new features and updating existing features so that you have everything you need to scale your business and successfully share your value with your audience.
And as knowledge entrepreneurs and leaders of your space, you are the owner of your business.
We provide the resources and tools necessary to help you comply with the various privacy regulations and guidelines around the world, but we cannot provide you with any legal advice, nor do we wish to dictate how you run your business.
Your use of this information is done at your own risk as you take ownership of your business and comply with any regulations, laws, or guidelines that may apply.
How does Kajabi help?
With Kajabi's powerful, all-in-one platform, you can feel confident knowing that the features and tools are built to help you achieve success online.
And as you may have come to find out, we believe that what is yours is all yours.
That is why we do not take a cut of your revenue, we give you the flexibility to create your business according to your brand and vision, and we give you the freedom to design how your site should look and function.
With Kajabi, this freedom and flexibility allow you to set up the necessary guard rails and protective measures that may apply specifically to your business.
We can provide you with the tools and resources necessary for your business, but we understand that you offer a unique perspective in your specific niche.
That is why we leave it to you to decide how you want to set up your business to comply with any of the regulations, laws, and guidelines that may apply to you.
This guide covers the various tools and features built into Kajabi to help you comply with the privacy regulations around the world.
The information covered in this guide includes:
- Data collection
- Data storage and processing
- Unsubscribing and email preferences
- Data Processing Addendum (DPA)
- Cookies and Privacy
This guide is a great opportunity for website owners to revise how they approach their leads and customers, and what they can do to treat these relationships with the highest care.
By understanding the various privacy regulations applicable to your business, and with the help of Kajabi's many tools and features, we can create a more transparent way of doing business.
Data collection: Forms and Double Opt-In
Under various privacy regulations, such as the GDPR, a contact needs to be informed that their data will be stored and used by a company when they are submitting it.
Consent must be “freely given, specific, informed, and unambiguous,” with companies using “clear and plain” legal language that is “clearly distinguishable from other matters.”
Since Kajabi helps you create your own Pages and Forms and gives you the freedom and the flexibility to add whatever text you wish, you already have the tools you need to inform your prospects about how you plan to use, store, and process their data, and of their right to withdraw consent.
Additionally, creating Pages on Kajabi allows you to include a branded disclaimer with the Opt-in Forms you add to your Page!
Add a custom field to your Opt-in Form that makes giving consent unambiguously clear to the form submitter.
To create a consent checkbox:
- Create a new Form or edit an existing Form.
- Scroll down to the Fields section.
- Click Add Form Field.
- Use clear language so the contact understands exactly what their consent means.
- Then, select Make this field required.
- After setting up your form, click Save to keep and apply your changes:
Another useful feature to help ensure your Forms comply with the various privacy regulations is the Double Opt-in.
With Kajabi, the Double Opt-In is enabled for all new Forms created on your site by default.
Although you can disable the Double Opt-In, this default setting is recommended to help you comply with the various privacy regulations, protect your sender reputation, and help you maintain a healthy mailing list.
With Kajabi, you can create new Forms with the security of knowing that your Forms are set up to help you create a strong, reputable business online.
Customize the language of your Double Opt-in Email according to your brand and language by editing the automated email sent by your site.
To create a Form with double opt-in:
- Create a new Form or edit an existing Form. Learn more
- Select Double Opt-In (Recommended) to enable.
- Configure any additional options that may apply.
- Then, click Save to keep and apply your changes:
The most important thing to remember when creating your Forms is to provide clear, unambiguous language that will effectively communicate to your contacts that they are giving consent to use and store their contact information.
The Consent checklist published by the UK Information Commissioner’s Office can be used to ensure your consent is in compliance with various privacy regulations like the GDPR.
If you operate or do business in California, you need to abide by the CCPA if your company meets the following requirements:
- Have a gross annual revenue of over $25 million; or
- Buy, sell, or share the personal information of 100,000 or more California residents or households; or
- Derive 50% or more of their annual revenue from selling or sharing California residents' personal information.
If this sounds like you, you’ll be required to include a do not sell or share button. The reason for the do not sell or share button is to provide the opportunity to opt-out of selling or sharing personal information.
The CPRA introduces the term, "sharing", which means sharing by a business to a third party for cross-context behavioral advertising for the benefit of a business where no money is exchanged.
The do not sell or share button needs to include some specific information, including the following:
- A button that allows California customers to opt-out of personalized ads
Data storage and processing: Exporting contacts and updating data
With Kajabi's Contacts tab, you can feel confident knowing that our data storage and processing provide you with the tools to comply with the privacy regulations that may apply to your business.
Included with this is the ability to export contact data from your Contacts tab in a user-friendly format.
Exporting contacts and updating data allows you to share the information about a contact if the contact should request to receive a copy of their data.
How to export contact information
To export a CSV of all the contacts stored on your site:
- Go to your Contacts tab from the Dashboard.
- Click Bulk Actions.
- Select Export All.
- You will then receive your exported list in the email inbox associated with your Kajabi account:
How to modify and update contact data
If you are required to modify or update information for a contact, complete the action directly from your Contacts tab.
To edit a contact's information on Kajabi:
- Open the Contacts tab from your Dashboard.
- Search the name or email address of the contact you want to edit.
- Select the contact's name.
- Click Open full profile.
- Select the Edit Details tab under the contact's name.
- Make the necessary adjustments.
- Then, click Save to keep and apply your changes:
Unsubscribing and email preferences
With Kajabi's Email Campaigns, every email contains an "unsubscribe" button located in the footer of the email:
This allows your recipients to easily withdraw consent and unsubscribe from receiving marketing emails from your site.
Customers of your site have the ability to select and configure their email preferences to customize their experience with your emails.
If a customer would like to subscribe or unsubscribe to your marketing emails within Kajabi:
- They must first log into their account on your site.
- Then, navigate to their Avatar in the top right corner to open the User Menu.
- Select Settings.
- Then, select or deselect the email settings to customize their email preferences:
Learn more about how your customers can update their email preferences.
Data Processing Addendum (DPA)
As a Kajabi Hero, we value protecting your data and the data of your customers. With our latest update to our Terms of Service and Data Processing Addendum, the Data Protection Addendum automatically applies to all Kajabi Heroes through your agreement with our Terms of Service and the use of the Kajabi platform and services.
This means that when a Kajabi customer uses the services to process data, the Standard Contractual Clauses (SCCs) will apply.
With our Data Processing Addendum, no additional action is required. However, you can review our Terms of Service and DPA, which you can find by clicking here.
Kajabi's DPA automatically becomes part of your agreement with us effective as of September 27, 2021. Click here to access Kajabi's Data Processing Addendum.
Cookies and Privacy
It is important to understand that cookies are a necessary part of website functionality as well as a source of privacy concern and a potential security risk if used maliciously or if incorrectly represented on your site.
Documenting and sharing the cookies used on your site is important for complying with various rules and regulations concerning the privacy of your users and for creating a transparent, trustworthy brand your contacts and site visitors can feel confident about.
It is important to note that in some regions such as the EEA (European Economic Area), Canada, and Australia, Cookie Consent is required prior to collecting data. You must provide an individual with the opportunity to opt-in, rather than an opt-out functionality.
This is due to the ePrivacy directive, the General Data Protection Regulation (GDPR), Canada’s Anti-Spam Law, Australia’s Privacy Act, and Australian Privacy Principles (APP) that have been enacted.
If you are in that category, additional updates to your script may need to be implemented.
What cookies does the Kajabi Website use?
When you visit the Kajabi website, www.kajabi.com, Kajabi automatically collects certain data using tracking technologies like cookies.
The Kajabi website uses various necessary cookies and analytics to allow you to navigate our website, use its features, and provide information to improve your experience with our website.
To learn more about the cookies used on the Kajabi Website, view our Cookie Notice.
It is important to note that you can prevent our website from setting cookies. However, if you choose to disable your cookies setting or refuse to accept a cookie, some parts of the Kajabi website may not function properly or may be considerably slower.
What cookies does Kajabi use for my site(s)?
When you create your own website with Kajabi, you begin using cookies out-of-the-box to help with website functionality and information collection purposes.
These cookies fall into two categories, Essential and Non-Essential.
Add a cookie disclaimer
Documenting and sharing the cookies used on your site with your users is important for complying with various rules and regulations concerning the privacy of your users and for creating a transparent, trustworthy brand your contacts and site visitors can feel confident about.
Document and share the cookies used on your site by installing a third-party cookie disclaimer.
Creating your business policies can be a daunting process and we understand just how much it takes to draft your policies and terms.
Understanding the various laws, policies, and regulations and how to stay compliant is crucial for any business.
Because of this, we recommend conducting your own review of the specific policies and laws that may require compliance for your specific business and website.
It should be a clear and concise document that is easily understood and easily accessible to your users.
If you would like assistance customizing policies appropriate to your business, we recommend visiting:
If you are just starting out and looking for free policies, TermsFeed offers those too! Head to Resources in their navigation and select Templates. As your business grows, we definitely recommend paying the one-time fee to customize your policies.
Heads up: The link to TermsFeed.com is an Affiliate Link. If you purchase any products offered by TermsFeed, Kajabi may earn a commission at no additional cost to you.
Although we can help you learn about the tools and resources available for your use, we cannot provide you with any legal advice. Your use of this information is done at your own risk as you take ownership of your business policies.
We encourage you to seek legal counsel if you are interested in advice for interpreting this information or verifying its accuracy.
To learn more about the GDPR, view the Guide to the General Data Protection Regulation (GDPR) published by the UK Information Commissioner’s Office.
Disclaimer: This article and other materials posted on our website is offered for informational purposes only and is not intended to constitute legal advice. Do not rely on the information found here without consulting a licensed attorney in your location for your specific circumstances. It is ultimately your responsibility, and you hereby release Kajabi from all responsibility, to determine the laws or regulations, including international laws, applicable to you and your business. It is always best to be familiar with ALL laws, rules, regulations, and legislation that may be applicable to you and your recipients’ country/region.
And that's how Kajabi helps you with privacy regulations! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!