Kajabi Products overview

Kajabi Products give you everything you need to create and package your expertise and sell it online. Each Product comes with customizable blueprints so you can go from idea to launch quickly — without needing to stitch together third-party tools. Kajabi currently offers eight different Products:

• Backstage
• Coaching
• Communities
• Courses
• Downloads
• Expert Agents
• Newsletters
• Podcasts

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Key benefits

• All-in-one platform — Create, market, and sell without switching between tools
• Customizable blueprints — Start from proven templates and tailor them to your brand
• Multiple Product types — Reach your audience through multiple types of interactive content in different formats
• Built-in sales tools — Connect Products to Offers, landing pages, and email campaigns to drive revenue and manage post-purchase actions and automations
• Flexible delivery — Deliver content and programming on your website, the Kajabi mobile app, or a branded mobile app
• AI-assisted creation — Generate outlines, lessons, transcripts, translations, dubbing, and marketing assets with Cofounder and AI credits.

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Backstage

Backstage is a private space you create for each 1:1 client. It is built for high-touch Heroes, like coaches, consultants, and mentors, whose value comes from personalized work, not just content. Instead of stitching together several tools, every client gets one home for their program with their own progress, messages, and assignments. The Backstage dashboard is the Hero’s command center for active client relationships. The Hero can manage every single client, assigning tasks, sharing resources, sending messages, and scheduling sessions. Instead of a static client list, the dashboard surfaces who needs attention, who is thriving, and where to focus next. The client logs into a personalized space that shows what’s next, what’s outstanding, and how to reach their Hero. The first-time experience is designed to make the relationship feel intentional, even before the Hero has assigned anything. Learn more about Backstage.

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Coaching

Coaching lets you curate knowledge and resources into a a program that meets the needs of clients, in 1:1 personalized sessions or as a group, and whether you offer business consulting, fitness and nutritional coaching, music instruction, or any other expertise. Coaching offers built-in tools for scheduling, coaching delivery, setting up agenda items, organizing materials, and managing client progress. Use the Kajabi Scheduler and built-in live video, or connect third-party tools like Calendly, Acuity, Zoom, or Google Meet. Learn more about Coaching.

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Communities

A Community gives your customers a space to communicate and connect directly from your site. Organize members, gate content, and segment paid and free tiers using Access Groups. Each Community has a global feed of all posts, giving you and your members a central place to browse activity. Channels are areas where members have discussions, share updates, and build engagement around specific topics. Channels can be in feed or chat format, and are public, private, or read-only. Communities can feature Announcements, Meetups, and Challenges:

• Announcements let you broadcast important updates to Community members, and can be pinned to your homepage or to a specific Channel
• Meetups are scheduled virtual events that help you build trust and meaningful connections with Community members
• Challenges are activities, assignments, or check-ins that Community members can participate in together, and can be used to drive engagement, accountability, and growth.

Learn more about Communities.

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Courses

A Course is a flexible way to deliver multimedia educational content to your customers — anything from a structured online program to a resource center. Customers can view Courses on your website, the Kajabi mobile app, or your branded mobile app. Choose from two types of Courses to fit your preferred delivery model:

• Evergreen Courses: Self-paced content made available to customers as soon as they purchase
• Cohort Courses: Scheduled groups of students that progress through material together, with live video sessions

Each Course may contain video, audio, written content, and downloadable files. Lessons and quizzes live inside modules and submodules. Notable Course features include:

• Paywalls - Paywalls allow you to offer a sneak peek at what a Course offers, while still encouraging customers to purchase the full course
• Certificates - Automatically send a certificate after a student completes a Course
• Drip content - Use the Drip or Schedule status in modules or submodules to manage when Course content becomes available
• Live sessions - Engage with students in regularly scheduled live Course sessions

Learn more about Courses.

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Downloads

Downloads let you package and sell worksheets, templates, guides, and other digital files behind a secured paywall, letting you monetize your content while keeping it protected. After purchase, customers can access Downloads from their Member Library. Unlimited Downloads count as only 1 Product on your Kajabi Plan. Create as many Downloads as your business requires, and each Download can hold multiple files that you can add or remove at any time. Learn more about Downloads.

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Expert Agents

Expert Agents are AI teammates trained on your Kajabi content. They answer buyer questions, unstick your students, and capture every conversation in your Universal Inbox — all while you’re not around. They can appear as either a chat button that floats in the corner of every page where it is placed, or as an embedded inline chat panel. With Expert Agents, a Teaching Assistant can field questions from members who are already inside a Product they have access to, and a Sales Agent can answer questions from prospects on your sales pages. The Teaching Assistant refers to your lessons, transcripts, and Community posts. When students get stuck mid-lesson, it answers with the exact moment from a Course, such as a timestamped clip. The Sales Agent lives on your Landing and Sales Pages and helps prospects learn about your Offers before they buy. Where a Teaching Assistant supports members who already own a Product, a Sales Agent works on the pre-purchase side of the journey: answering questions about pricing, what’s included, and which Offer is the right fit, around the clock. Agents speaks in the third person about your expertise (“Based on what Coach Sarah teaches in Module 3…”), never claim to be you, and refer members back to you for deeper engagement. Teaching Assistants are available now, and the Sales Agent is coming soon. Learn more about Expert Agents.

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Newsletters

Newsletters help you grow your business by sharing consistent, valuable written content. They give you a direct communication channel with your audience — one you fully control, independent of social media algorithms or third-party platforms. Readers discover your content and subscribe for regular delivery.

As your subscriber base expands, you can monetize your content — just as magazines use ads and other value-driven strategies. Create exclusive access to specific Newsletter content with Subscriber and Paywall breaks, and design Newsletter Posts that encourage visitors to engage, subscribe, or purchase your Newsletter. Newsletter Posts are your individual issues that are released on a schedule you choose. Newsletters can be a powerful tool for driving traffic to your website. By including links to blog posts, product pages, or special subscribers to visit your site and take action. Personalized and targeted Newsletters can also help increase conversion rates, turning casual subscribers into loyal customers. Learn more about Newsletters.

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Podcasts

Podcasts are audio programs on niche topics that let you share conversations and expertise with your audience on-demand. A Podcast is aired in seasons and episodes. Your listeners find you, then listen on-demand or subscribe to know when episodes are available. In Kajabi, you can create, manage, and publish your Podcast all on one platform. Create Podcast episodes from scratch or import an existing show using an RSS feed, then distribute them to Apple Podcasts, Spotify, and other directories. Podcasts can either be public and available to everyone, or private and only accessible to customers that purchase a connected Offer. Use private Podcasts to monetize exclusive audio content or deliver members-only episodes. Keep tabs on downloads, listening apps and devices, top countries, and a custom Subscribers segment right from your Podcast analytics. Learn more about Podcasts.

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Create a Product

You can create a core Product (Coaching, Course, Community, Download, Newsletter, or Podcast) as follows:

1. From the Dashboard, open the Products tab.
2. Click All Products, then click the + New product button.
3. Select the Product Type you want to create.
4. Click Get Started.
5. Follow the on-screen instructions to build your Product.

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FAQs

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How many Products can I create on Kajabi?

Product limits depend on your Plan. You can view your current Plan and usage limits in your Account settings. Each Course, Community, Coaching, Podcast, and Newsletter Product counts as one Product. All Downloads Products combined count as a single Product slot. Backstage uses a per-active-seat pricing model. Heroes choose which Offers include Backstage, so seat usage is always tied to a deliberate packaging decision. Additional seats can be purchased for $49/seat/month. Backstage seats do not count against Product limitations on Kajabi plans. Expert Agents are also currently in Beta. Future entitlements and pricing are subject to change.

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Can I duplicate a Product?

You can duplicate:

• Evergreen Courses - Evergreen only, Cohort Courses cannot be copied. Duplication copies modules and lesson content only. Customers, assessments, and Offers do not transfer.
• Coaching Programs - Duplication copies the entire program, including outline sessions, group sessions, agenda items, resources, groups, and thumbnails. Offers do not transfer, and will need to be created or attached after duplicating.

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Can I sell physical products with Kajabi?

Products are designed for digital delivery. To sell physical goods, embed Shopify Buy Buttons on your pages or connect a third-party fulfillment service (e.g., Amazon) using Zapier.

Learn how to sell physical products with Kajabi.

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Where do my customers access purchased Products?

Customers access purchased Products from their Member Library on your website, the Kajabi mobile app, or your branded mobile app.