Google Analytics tracks some of the following information when enabled:
Device type
Operating system
Browser type
However, Google Analytics does not allow you to track personally identifiable information (PII). PII may include things like email, name, company, credit card number, drivers license, and more. For more information, please refer to Kajabi's Privacy Policy. Google also provides resources about what they consider PII, and what is acceptable to collect.
In an effort to avoid collecting PII, you may use tools such as Google Tag Manager. This will allow you to set up conditions to filter out any potentially sensitive data.
Additional resources about data collection can be found in Google's Help Center.
Purchase Events in Google Analytics
Google Analytics purchase events fire on the first post-purchase page a customer reaches, such as:
Login page (for new or returning customers)
Account creation page (for new customers)
Upsell page
For extra reliability, the purchase event is also configured to fire on post-purchase thank-you pages, landing pages, and the member library. However, once the purchase event has fired on one page, it will not fire again on subsequent pages.
This ensures that:
Purchases are tracked as early as possible.
Tracking is consistent, even if a customer does not move through every step of the flow.
See the flow chart below for a visual breakdown of where the purchase event fires in Enhanced Checkout, depending on whether the customer is new or returning, and whether returning members are already logged in or not:
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