Set up Amplify

Amplify is Kajabi’s expert-to-expert promotion network. It connects two types of experts:

• Publishers monetize their email list by featuring content from other experts inside their Email Broadcasts. Publishers set their own pricing and keep 80% of every deal.
• Advertisers pay to feature their Products inside other experts’ Email Broadcasts to reach new, engaged audiences.

You can set up one profile, the other, or both. Most experts get the most out of Amplify by creating both. You’ll appear to more potential matches and can grow your audience while earning revenue at the same time.

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Activate a pre-built profile

Amplify builds profiles in advance for sites that already have the right data, so you may not have to start from a blank form. When one is waiting for you, the role selection screen shows Activate My Profile instead of Create Profile, along with a note that your profile is being built using your Kajabi data. Amplify draws on your site’s brand, bio, Offers, published Landing Pages, and Email Broadcast history to fill in the details, then you confirm them.

1. From the Dashboard, click Amplify.
2. Confirm the role and site that are pre-selected, or choose a different one.
3. Click Activate My Profile.
4. Review the pre-filled details and adjust anything that does not sound like you.

Activating lands you on a screen confirming your profile is live, where you can edit the details right away. You can change them later from the Settings tab too. The role you chose and the site you connected stay fixed, so pick those with care.

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Check site eligibility

The two roles qualify on different signals, so a site can have a pre-built profile for one role, both, or neither:

• Publisher: the site meets the 100 subscriber minimum and has delivered at least one Email Broadcast in the last 180 days
• Advertiser: the site has at least one published Landing Page that Amplify can read, which it uses to draft your ad copy and destination URL

Archived sites and a partner site are not included.

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Set up a Publisher profile

Publishers earn revenue by including an Amplify Ad inside an Email Broadcast. To get started, you will need:

• An active Kajabi account with at least one connected site
• At least 100 email list subscribers on the site you want to connect. Advertisers are looking for engaged audiences, so this minimum helps ensure your profile is competitive
• A business location in a country where Stripe supports payouts. This currently includes the United States, United Kingdom, Canada, European Union countries, Iceland, Liechtenstein, Switzerland, and Norway. Publishers based in other countries can’t connect Stripe to receive payouts yet

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Open Amplify and choose the Publisher role

1. From the Dashboard, click Amplify.
2. Choose Publisher on the role selection screen.

Your role determines which onboarding flow you see. You can always create the other role later from the same account, so don’t worry about locking yourself in.

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Connect a Kajabi site

If you have multiple Kajabi sites, choose the site whose audience you’d like to monetize. Amplify uses this site’s brand, bio, and Email Broadcast history to pre-fill your profile and recommend pricing. Pick the site whose audience is the best fit for ads, usually your largest or most engaged list. You can create a separate Publisher profile for each site later.

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Fill out the Publisher profile

This is what Advertisers see when deciding whether to send you a promotion request.

• Business Name (pre-filled): The name of your brand or business. Edit if you’d like it to read differently to potential Advertisers.
• Owner Name (pre-filled): Your name. Advertisers often want to know who’s behind the brand.
• Bio (pre-filled): A short description of who you are and what your audience cares about. Strong bios mention your niche, your audience’s interests, and what makes your list valuable.
• Niche: Choose the category that best describes your audience, such as Health & Fitness or Business & Finance. Advertisers filter the directory by niche, and Amplify uses yours to decide which experts you are recommended to, so accuracy is key.

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Set pricing

Advertisers compare your fee against your audience size and engagement when deciding whether to send a request. Amplify pulls in the following stats from your last 180 days of Email Broadcasts (for sends delivered to 100+ subscribers):

• Total subscribers
• Largest send size
• Median send size
• Email Broadcast count

Use these stats to inform the configuration below:

• How many subscribers will you send ads to? The size of the audience that will receive an Amplify Ad. This cannot exceed your actual subscriber count. Most Publishers send to their full list, but if you want to reserve ads for a subset, such as only your most engaged segment, set a lower number.
• Your send fee: The amount you charge per ad send. You set the price, and Advertisers decide whether to send a request.
• Recommended fee: Amplify suggests a fee based on your audience size, your click-through rate at that audience size, industry-standard conversion rates, and a target return for the Advertiser.

You’ll see a Projected Annual Revenue estimate update live as you adjust pricing, based on your fee and the estimated number of promotions you might run per year.

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Review and create the Publisher profile

Preview your Publisher profile exactly as it appears to Advertisers. If anything looks off, scroll back to adjust. When you’re happy with it, click Create Profile & Continue to Dashboard.

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Connect a Stripe account

You can browse the directory immediately, but you cannot accept a promotion request until your Stripe account is connected.

1. Go to Settings > Account.
2. Find the Stripe Account card.
3. Follow the prompts to complete Stripe Connect onboarding. Stripe collects your banking info directly, and Kajabi never sees it.
4. Review the connection status on the card, including whether charges and payouts are enabled.

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Set up an Advertiser profile

Advertisers pay to promote their Products inside other experts’ Email Broadcasts. To get started, you will need:

• An active Kajabi account
• Your ad copy: a headline, body, and destination URL
• Optionally, a max budget per send. Leaving it blank keeps you open to every opportunity rather than filtering by price

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Open Amplify and choose the Advertiser role

1. From the Dashboard, click Amplify.
2. Choose Advertiser on the role selection screen.

If you have already created a profile on Amplify, click on your profile name in the top right corner of the Amplify dashboard and click + Add a profile.

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Fill out the Advertiser profile

Your Advertiser profile is what Publishers see when deciding whether to accept your promotion request. You can optionally import details from one of your Kajabi sites or fill everything in manually.

• Business Name: The name of the brand or Product you’re promoting.
• Owner Name: Your name. Publishers often want to know who’s behind the campaign.
• Bio: A short description of who you are and what you offer. The strongest bios make it clear what your Product does and who it’s for.
• Niche: Choose the category that best describes your business. Publishers use the niche to identify Advertisers whose offerings are a good match for their audience.

A clear, specific profile increases the chance that Publishers accept your requests.

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Create an ad campaign

This is the actual ad copy that will appear inside Publishers’ emails. You’ll see a live preview as you fill it in.

• Headline: The main attention-grabber. Lead with the outcome you provide. “Build a profitable course in 30 days” outperforms “Welcome to our course platform.”
• Body: 2–3 sentences describing what you’re offering, who it’s for, and why it’s credible or urgent.
• Call to action: The text on the button (defaults to “Learn More”). Specific CTAs convert better, such as “Save your free seat,” “Watch the full system.”
• Destination URL: Where readers go when they click. Use a page that matches the promise of your headline. Amplify reviews this page and suggests improvements, so see Review the promotion page.
• Max budget per send: The most you’re willing to pay for a single ad send. Amplify uses this to recommend Publishers in your price range, but you can still send a request to any Publisher regardless of price.

Your headline and CTA do the heavy lifting on click-through rate. The Publishers you want most are paying attention to how performant your ad looks before they accept.

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Review and create the Advertiser profile

Preview your Advertiser profile and ad exactly as they’ll appear to Publishers. When you’re ready, click Create Profile & Continue to Dashboard.

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Activation checklist

Once your profile is live, you will see an activation checklist on the home page that walks you through the actions that lead to your first published promotion. The checklist sits between the metric cards and Recent Activity, and disappears permanently once every step is complete. Most profiles start with these four steps:

• Complete profile: Add a Bio, profile photo, and at least one social link. Click Go to Settings → to jump to your profile settings.
• Save your favorites: Browse the directory and save at least one profile to mark this step complete.
• Send first request: Pick an expert and send a promotion request.
• Run first promotion: For Publishers: agree on the copy, add the Amplify Ad to your email, and earn revenue. For Advertisers: agree on the copy, pay the invoice, and grow your reach.

A counter in the top right shows your progress, for example “2 of 4 completed”, and a progress bar fills in as you go. Some Publishers see an extra step. If your audience engagement is strong and your recommended fee is high enough, Amplify adds a Show your stats step that prompts you to display your open and click rates on your profile to attract Advertisers. When this step is present, your counter reads “X of 5” instead of “X of 4”. This step only appears on Publisher profiles. Advertisers can see a different extra step. When Amplify reviews the destination URL on your ad campaign and finds room to improve it, a step appears specifying the changes to make, such as adding an email capture form, and links to your ad campaign settings. See Review the promotion page for what the review looks at and how to act on it. The checklist header changes based on the role you are viewing: “What the best publishers do to get started” or “What the best advertisers do to get started.” If you have both a Publisher and Advertiser profile, each role tracks completion independently, so your progress on one profile is separate from the other.

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Recommended pairings

As the network grows, browsing every profile stops being practical. Amplify surfaces the experts most likely to fit you, sorted into three groups:

• In your niche: Experts in the same category you chose for your profile.
• In a related niche: Experts in categories that tend to share an audience with yours.
• Similar audience: Experts whose audience matches the one you said you want to reach, even when their category is different.

On the Amplify home page, your matches appear in a Recommended publishers for you or Recommended advertisers for you carousel. On your Search & Request Advertisers or Search & Request Publishers page, open Filter and use Recommended Pairings to show All of your matches or narrow to one of the three groups. This filter appears once Amplify has matches for you.

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Add audience types

Your matches get sharper when Amplify knows who you reach and who you want to reach. These three fields are collected during onboarding and feed the Similar audience group.

1. Go to Settings > Audience.
2. Fill in My audience type with who your audience is, including their age range, interests, goals, and what they come to you for.
3. Fill in Preferred partner’s audience type with the kind of audience you want your promotion to reach.
4. Fill in Audience types I don’t want with any audience that would not be a fit. Amplify steers your recommendations away from these.
5. Click Save.

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Manage settings

Publishers and Advertisers can update their profile and campaign information at any time from the Settings tab. Website and social media links are pulled in automatically from your site’s brand settings, but can be updated anytime in Settings. These appear on your profile so other experts can learn more about you and confirm you’re a good fit.

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Switch between profiles

If you’ve created both a Publisher and an Advertiser profile, use the profile switcher dropdown in the top right corner of the Amplify dashboard to toggle between them.

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Add an additional profile

You can run multiple profiles from the same account:

• One Publisher profile per Kajabi site in your account.
• Multiple Advertiser profiles, one for each Product or business you want to promote, including Products you don’t manage through Kajabi.

The one rule to know: you can’t connect two profiles of the same role to the same Kajabi site. A single site can have one Publisher profile and one Advertiser profile, but not two of either. To add a profile:

1. Click on your profile name in the top right corner of the Amplify dashboard and click + Add a profile.
2. Choose Publisher or Advertiser.
3. Walk through the matching setup flow above.

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Add a Profile photo

A Profile photo replaces the default initial-letter avatar everywhere your profile appears. Photos are optional but help your profile feel more personal to other experts.

1. Go to Settings > Profile.
2. Select Upload photo under Profile photo.
3. Choose a photo from your computer.
4. Save your changes.

To replace the photo, select Change. To remove it, select Remove and your profile will return to the default initial-letter avatar.

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Add a Joined year label

A Joined [year] label automatically appears on your profile, showing the year you first created your Kajabi account. This acts as a trust signal for other experts. Newer experts won’t appear suspicious, and longer-tenured experts get credit for their history with Kajabi.

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Earn profile badges

The Amplify team awards badges to high-performing Publisher profiles based on engagement and pricing data. Only one badge displays at a time. Badges are recalculated daily based on each Publisher’s Email Broadcast data. Hover over a badge in the directory to see its description. The current badges are:

• High engagement: This Publisher’s audience clicks at a rate well above average for their audience size.
• Good engagement: This Publisher’s audience shows solid, consistent click-through rates for their audience size.
• Good value: This Publisher is competitively priced relative to their audience size and engagement level.

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FAQs

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Can I be both a Publisher and an Advertiser?

Yes, and many experts do — advertising to grow their audience while earning from the emails they’re already sending. During onboarding you’ll create either your Publisher or Advertiser profile first. After onboarding, select Add a Profile to create the other, then switch between them at any time using the profile switcher.

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What happens if I have multiple Kajabi sites?

You can create one Publisher profile per site in your account, plus unlimited Advertiser profiles, one for each product or business you want promoted. During setup, select the site whose audience you want to monetize.

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How is my send fee decided? Can I change it?

Publishers set their own fee. Amplify calculates a recommended fee from your last 180 days of Email Broadcast data: your selected audience size, your click-through rate at that size, industry-standard conversion rates, and a target return for the Advertiser. It’s a recommendation only. You know your audience best, so set your fee as you see fit. As an Advertiser, you’re never obligated to accept a fee you think is too high. You can also leave Max budget per send blank to stay open to every opportunity rather than filtering by price.

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How many ad sends can I accept per month?

As many as you’d like. For what a realistic cadence looks like in practice, see Add the Amplify Ad to an Email Broadcast.

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When do Publishers get paid?

Payouts are issued through Stripe 14 days after the promotion is sent, provided the promotion was delivered to at least 99% of the agreed audience size. You’ll need a connected Stripe account before you can accept a promotion request.

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Why is my payout tied to reaching 99% of the agreed audience?

It’s how Amplify guarantees Advertisers get what they paid for. To avoid falling short, set your audience size slightly below your actual subscriber count when you configure pricing, which leaves room for unsubscribes between agreeing to a promotion and sending it.

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Can I promote something that isn’t hosted on Kajabi?

Yes. As an Advertiser, your destination URL can point anywhere: an app, a tool, a service, an event, or a page outside Kajabi entirely. Your Advertiser profile isn’t limited to products you manage in Kajabi.

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Why did I get an email about an Amplify profile I never created?

If Amplify built a profile for one of your sites and nobody has activated it, we email the account’s owners with their top matches and a link to activate in one click. The email goes to the site in your account best positioned for Amplify. These stop once anyone on the account activates a profile.

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How do I leave feedback about Amplify?

Use the Leave feedback button in the Amplify navigation bar to share your thoughts directly with the Amplify team. You can also submit and upvote requests at feedback.kajabi.com.