Pages are what visitors see first on your site, so they shape what people do next. Kajabi gives you three page types: Website Pages, Landing Pages, and Funnel Pages. Use them to build out your site, promote an Offer, or collect email addresses.
This article helps you choose the right page type, create each one, and set up your page settings before you start designing.
Note: This guide covers Kajabi Pages templates. If you use Premier Legacy templates, see the guide for Premier.
Access your pages
From the Dashboard, click Website.
Click Website Pages or Landing Pages.
Select the Website, Landing, or Funnels tab to switch between page types.
Website Pages
Website Pages are the foundational pages Kajabi generates from your template. When you build your site, Kajabi creates a set of Website Pages for the essentials of an online business, and every Website Page shares your template's Header and Footer along with site settings such as branding, color palette, and instructor info.
You can also create custom Website Pages when you need more than the defaults.
Tip: Website Pages all share the same Header and Footer settings, whereas Landing Pages do not. Keep this in mind when choosing which type of page to build.
Create a Website Page
From the Dashboard, click Website, then Website Pages.
Click + New Website Page in the top right corner.
Enter a page name in the Name field. Kajabi applies your template, including the Header and Footer, to the page.
Click Customize Page to generate your Website Page and begin customizing.
Landing Pages
Landing Pages are standalone pages you can use anywhere. Link them to your site through navigation menus, or keep them separate and drive traffic to them from marketing emails, events, automations, and social media. Because each Landing Page is created independently, each one can use its own template.
Use Landing Pages to:
Encourage opt-ins to grow your list
Build custom homepages
Display video players
Create sales pages for your digital products or individual Offers
Create an online store for physical products
Design custom about us pages
Build waitlist pages and custom thank you pages
Promote sales and other offers
Kajabi provides streamlined templates and premium-designed templates to help you get started. The default images in your selected template are stock images and are free to use.
Create a Landing Page
From the Dashboard, click Website, then Landing Pages.
Click + New Landing Page in the top right corner.
Select the template that best fits your vision.
Click Get started.
Enter your page title.
Click Create to generate your Landing Page and begin customizing.
Tip: Want to start building your email list fast? The lead generation page wizard builds a Lead Generation Landing Page in three steps. Learn how to create a Lead Gen Page.
After you create your page, customize the design to fit your brand and business.
Note: The title you enter becomes part of the page URL. If a published Landing Page shares a URL with a Website system page, visitors are routed to the Website Page instead, so update the Landing Page URL to fix this. Learn to customize your page details to update your page title and URL.
Funnel pages
Funnel Pages are Landing Pages built into your marketing Funnels. Funnels attract visitors to an opt-in page, capture their information, and then deliver content. They work well for marketing webinars, offering a free download, or guiding visitors through a sales presentation.
You create Funnels in the Marketing section of the Dashboard. Each time you generate a Funnel, its pages appear in the Funnels tab of your Pages, organized by Funnel.
Add a page to a Funnel
From the Dashboard, click Marketing, then Funnels.
Select the Funnel you want to edit.
Hover your cursor between your existing pages.
Click + Add Page.
Select New Landing Page, then click Next.
Choose a Page Type, then click Next.
Choose your page style, then click Next.
Enter a page name.
Click Save to generate your Funnel Page.
Customize page settings
After you select a template, set up your page settings before you design the page. These settings prepare your page for your content.
Favicon: the image shown in your visitor's browser tab, for a more polished look
Style Guide: your page colors, fonts, font colors, and font sizes
Design Tools: a 12-column grid overlay that helps you lay out your design
Custom Code: custom HTML, CSS, or JavaScript for your page. If you are not familiar with CSS or JavaScript, skip this setting or contact Kajabi Support for guidance
Exit Popups: a popup that appears when a visitor tries to leave your page
Two-Step Optin: an opt-in form popup that opens when a visitor clicks a button