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Beta: Amplify is currently in beta. Features and availability may change as it continues to improve.
A promotion in Amplify consists of an Advertiser’s ad copy delivered inside a Publisher’s Email Broadcast. This article walks through the full lifecycle, plus the tools available to customize, preview, and track each promotion. For more information on Publisher and Advertiser responsibilities and profiles, see Set up Amplify.
Note: This video was recorded before the Advertiser role was renamed, so some in-app labels look different from what you’ll see today. An updated version is coming soon.

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The promotion lifecycle

Every Amplify promotion moves through the same six steps. You can track each one from the activity timeline on your Amplify dashboard.
  1. Request sent: Either an Advertiser or a Publisher starts the conversation by sending a promotion request. The recipient has 7 days to send their first response before the request automatically expires (see Request expiration below).
  2. Recipient reviews: The recipient can approve the request as-is, suggest ad copy changes, or cancel.
  3. Ad copy changes (optional): Either party can suggest changes to the ad copy to better suit the audience. The other party can accept or counter. This continues until both sides align.
  4. Advertiser pays: Once approved, a Stripe invoice is generated. The Advertiser pays through Stripe Checkout and the ad copy is finalized for the promotion.
  5. Publisher runs the promotion: When the Publisher is ready, they add an Amplify Ad section to an Email Broadcast and send it. The agreed-upon ad copy and image (if any) pull in automatically, and the Publisher controls where the section sits and can match its fonts and colors to their brand. See Add the Amplify Ad to an Email Broadcast.
  6. Publisher gets paid: Payout is issued through Stripe 14 days after the promotion is sent.
Note: Publishers are automatically paid if they deliver to 99% or more of the agreed-upon audience size. If delivery falls below that threshold, the payout is not sent automatically. It is placed on hold and reviewed by the Amplify team before any payout or refund is issued.

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Suggest changes during review

Before a request is approved, either party can suggest changes instead of accepting or cancelling right away. The request then shows that changes have been requested, and the two sides can go back and forth until they agree. While a request is still in review, these can change:
  • Ad copy: Either party can edit the headline, body, and call to action.
  • Image: The Advertiser controls the image. As a Publisher, you can accept it, request a different image, or request no image, but only the Advertiser uploads or swaps the actual image. See Add or change the promotion image.
  • Audience size and send fee: While the request is still pending, the Publisher can adjust the audience size and the send fee for that promotion.
Once the Advertiser approves and pays, the ad copy, image, audience size, and fee are locked in for that promotion. To change anything after that, cancel the promotion and send a new request.

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Customize ad copy and CTA URL per Publisher

When sending a promotion request, Advertisers can tailor their ad copy and destination URL for each Publisher before the request goes out. This lets you match your messaging to a specific Publisher’s audience without changing your default campaign.
  1. Start a promotion request by searching for your preferred Publisher and clicking View, then Send Request.
  2. Click Customize ad copy.
  3. Edit any of the following for this request only:
    • Headline
    • Body
    • Call to action
    • Destination URL
    • Custom message (optional — a personal note to the Publisher)
  4. Send the request.
Amplify Promotion Request 1
Note: The customized copy applies only to that request. Your default campaign settings stay intact for future requests.
If a Publisher suggests ad copy changes during review, they can edit the headline, body, and call to action, but only Advertisers can modify the destination URL. The current URL appears on the activity timeline; click it to open the link in a new tab.
Note: Email notifications for ad copy change requests include any updates to the destination URL.

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Review the promotion page

A click only pays off if the page behind it converts. Amplify reviews the destination URL on an Advertiser’s ad campaign and says whether it is set up to turn that click into a lead. The review appears as a Promotion Page Review card in Settings > Ad Campaign, and it looks at:
  • What kind of page it is, such as a landing page, a general page, or a checkout
  • Whether a landing page captures an email address
  • The price of any Offer on the page
Pages that pair a free or low-price Offer with an email capture form earn the strongest verdict. If your page goes straight to checkout, leads with a higher-priced Offer, or has no form at all, the card explains why that tends to convert less well and what to use instead. The reason is that the audience reading your ad doesn’t know you yet, so the smaller the commitment you ask for, the better it performs. Destinations rank roughly in this order:
  1. A landing page with a lead-gen form offering something free, such as a free offer or a webinar. This is the strongest performer.
  2. A landing page with a lead-gen form leading to a clear low-price offer, under $20.
  3. A checkout page for a high-priced product. This is the weakest performer.
Get the lead first, then nurture toward the purchase. When your page is already close, Amplify adds a list of further ideas under Other improvements to optimize page for lead & conversion generation. Click Copy suggestions to copy the list, then paste it into Cofounder to work through the changes. Update my page opens that page for editing, and Create new page starts a new Landing Page. When the review finds something worth improving, a step is added to the activation checklist on your Amplify home page. The step names the specific change to make, such as adding an email capture form, and links back to your ad campaign settings.
Note: Amplify can review pages hosted on Kajabi. If your destination URL points elsewhere, or the page cannot be reached, you will see general guidance on what converts well rather than a review of that page.
Tip: Updated the page? Click Re-check to run the review again against the current version.
A shorter version of this review also appears while you build your ad campaign during setup, without the suggestions list and page buttons.

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Add or change the promotion image

Advertisers can include an optional image on a promotion. Images appear above the headline in the Amplify Ad section and can improve click-through rate. As an Advertiser, you can set a default image on your ad campaign in Settings > Ad Campaign, or attach a one-off image to a specific request:
  1. Start a promotion request and click Customize ad copy.
  2. Upload a new image, swap your default, or remove the image for this request under Image.
  3. Send the request.
Amplify Promotion Image
Note: Accepted formats are JPG and PNG, 5MB max. Images are cropped to a 3:1 aspect ratio (a standard banner ad format) and must be at least  600 × 200px to avoid blurring.
Changing your default image doesn’t affect promotion requests that are already approved or in progress — those keep the image that was agreed upon. As a Publisher reviewing or requesting changes on a promotion, you can:
  • Accept the image the Advertiser included
  • Request a different image. The current image is removed and the Advertiser can upload a new one or send without an image
  • Request no image. The Advertiser cannot upload an image for this promotion. They can choose to continue without an image or cancel.
A banner on the request makes it clear when a Publisher has requested a different image or no image at all.

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Add the Amplify Ad to an Email Broadcast

Once the Advertiser has paid, the promotion is approved and waiting on you. As the Publisher you place the ad yourself, using a section called Amplify Ad in the Email Broadcast editor, so you decide where it sits in the email.

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Before you begin

  • Build the broadcast with a Kajabi template so it opens in the Visual Editor. The Amplify Ad section is not available in the Classic Editor. Learn how to create an Email Broadcast.
  • Check that your recipient list is at least as large as the audience size you committed to. Kajabi blocks the send if it is smaller.

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Place the ad in a broadcast

  1. Open the promotion in Amplify and click Create Broadcast. Your Email Campaigns page opens in a new tab.
  2. Create the Email Broadcast you want to run the ad in, or open an existing draft.
  3. Move your cursor over the Email Content and click Edit content.
  4. In the sidebar, select Add Section.
  5. From the list, select Amplify Ad and click Add. The section is generated at the bottom of the email.
  6. In the sidebar, click Select a promotion request and choose your promotion. Each option is listed as the name on the request followed by the ad headline.
  7. In the sidebar, drag the Amplify Ad row up or down to change where the ad appears in the email.
  8. Click Save to keep your changes.
You do not write the ad yourself. The headline, body, call to action, and image you both agreed on are pulled from the promotion when the email is built, and Amplify adds its tracking to the destination URL. To see exactly how the finished ad looks, send yourself a test email.
Tip: Place the Amplify Ad near the top of your email, and add a sentence in your own words on why you recommend that expert. Higher placement and a personal endorsement are what drive clicks.
Two habits go a long way beyond placement: Promote alongside your own content, not instead of it. The right email for an Amplify Ad is one that is already mostly about your own offer, where you also feel good about pointing readers to another expert. Keep the majority of the email yours, and let the ad call out someone adjacent to what you do and genuinely useful to your audience. Run as many as you’re comfortable with. There’s no required cadence. Publishers on Amplify run anywhere from one to five promotions a week, depending on how often they email. Start where you’re comfortable and scale from there. The Projected Annual Revenue estimate in your pricing settings shows what different volumes could mean for you. The ad itself is a standardized block, but you can style its fonts and colors from the section settings in the sidebar so it sits naturally in your email. The same section controls other Email Broadcast sections use also apply here, including how to edit the section background and customize the mobile and desktop layout.

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Promotion and broadcast limits

  • Only promotions the Advertiser has already paid for appear in the list. A promotion that is still pending or unpaid is not selectable.
  • A promotion can be linked to one Email Broadcast at a time. If it is already in another broadcast, it does not appear in the list.
  • The same promotion cannot be placed twice in the same email. Once you select it in one section, it is filtered out of the others.
  • Removing the Amplify Ad section, or deleting the broadcast, releases the promotion so you can add it to a different broadcast. This applies up until the broadcast is sent.
Note: If your audience is smaller than the size you committed to, sending is blocked and Kajabi tells you how many recipients the ad requires and how many you currently have. Adjust your recipients or remove the ad section, then send. When an email carries more than one Amplify Ad, that check uses the smallest committed audience among them, so confirm your list also covers the largest commitment you made.

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Troubleshooting

If Amplify Ad is not in the Add Section list:
  • Update your email theme. The section arrives with the current Kajabi email theme, so an older theme may not include it yet.
  • Confirm you are editing an Email Broadcast. The section is not offered in email sequences, marketing email templates, or Workflow emails, because a promotion can only attach to a broadcast.
  • Confirm you’re signed in as the account Owner or a sub-owner. Amplify is available on every Kajabi account, but only those roles can access it.

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Chat about a promotion

Every promotion has its own chat thread so Publishers and Advertisers can discuss copy, timing, or anything else without leaving Amplify or exchanging personal emails. Chat lives on the right sidebar of the promotion detail page, below the profile card.
  • Chat opens as soon as a request is sent; both sides can message before approval.
  • Messages are text-only, up to 2,000 characters each.
  • A Seen label appears below the most recent message once the other party has read it.
  • Unread messages show as a red indicator on the promotion row in Recent Activity and on the Promotions tab, so you can spot new messages at a glance.
Amplify also emails you a digest of unread chat messages so you don’t miss a conversation. These emails are batched and sent at most once every 2 hours, and they only include messages you haven’t read. You can turn them off anytime from Settings > Account.
Note: The current version of Amplify does not support chat attachments, file uploads, or emojis.
Chat history stays visible for the lifetime of the promotion, but the input field is disabled once a promotion is Declined, Cancelled, or Expired.
Note: Each promotion has its own chat thread. If you have multiple promotions with the same expert, you’ll have a separate thread for each. Amplify chat is for promotion-related discussion only — there is no general inbox or contact list.

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Request expiration

Promotion requests automatically expire if the recipient doesn’t respond within 7 days. The countdown starts when the request is sent and stops as soon as a first response is given — approving, suggesting changes, or cancelling. While the countdown is active:
  • On the Home and Promotions pages (In Progress tab), each pending request shows the number of days left to respond.
  • On the promotion detail page, a message next to the New badge reads: “Respond by [date] to keep active. New requests expire within 7 days without a first response.”
  • The request email includes the response deadline.
The limit disappears once a response is received (changes requested, or request is accepted). Expired requests move to the Closed tab on the Promotions page with an Expired status. The timeline shows the date the request expired, and a message at the bottom of the detail page invites you to send a new request to reconnect with that expert.
Note: Only the first response stops the countdown. Once a request has moved into copy review or beyond, it will not auto-expire.

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Preview the promotion email

After a Publisher sends the promotion, Advertisers automatically receive a preview of the email that was sent. To send yourself a preview at any time:
  1. Navigate to the Promotions tab.
  2. Click View next to the Published promotion that you would like to preview.
  3. Click Send preview.
Note: Previews go only to the Amplify user who requested them. Any clicks on links inside preview emails are excluded from the promotion’s Opens and Clicks stats, so previewing won’t skew your performance numbers.

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Track promotion performance

Once a promotion is live, you can see the number delivered, Opens, and Clicks from the promotion detail view. Advertisers also receive a preview of the email as it was sent, covered in Preview the promotion email. Amplify automatically appends UTM parameters to the destination URL so Advertisers can track performance in their own analytics tools:
The AmplifyPromotionRequestID is the ID visible in the Amplify URL for the promotion you are running.

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Email notifications

Amplify emails both parties at each stage of the lifecycle, including when:
  • A promotion request is sent
  • Ad copy changes are requested
  • A promotion is approved and it’s time for the Advertiser to pay
  • Payment is completed and it’s time for the Publisher to run the promotion
  • The promotion has been sent and performance reports are available
  • The Publisher receives their payout
  • The promotion has been sent (Advertisers automatically receive a preview of the sent email)

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Cancel a request

Either party can cancel a request at any time. If a promotion is cancelled after payment but before the email is sent, the Advertiser is automatically refunded.
Note: If the promotion has already been sent, email amplifypayments@kajabi.com to request a refund.

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Add a cancellation reason

When cancelling a request before it sends, you can optionally include a reason. The reason appears on the promotion timeline for both parties and is included in the cancellation email along with the latest version of the ad preview, so the other party understands what happened. Adding a reason is optional but recommended.

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Reviews and ratings

After every promotion is published, both the Publisher and the Advertiser can leave a 1–5 star rating and an optional written comment (up to 500 characters). Reviews build trust on the network and help other experts decide who to work with.

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Leave a review

  1. Navigate to the Published tab from Promotions and click View next to the promotion you would like to review. You can also click Leave a review in the delivery confirmation email.
  2. Select a rating from 1 to 5 stars.
  3. Add an optional written comment.
  4. Click Submit review when done.
Amplify Submit Review 1
You can edit a review at any time. The updated review date displays beneath the comment.

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How reviews display

A profile’s star average appears publicly only after 3 completed reviews. Once visible, reviews show as a star average alongside the total review count. Written comments display in reverse chronological order on the Reviews tab of the profile detail view. Profiles in the directory can be sorted by Ratings: High to Low or Ratings: Low to High.
Note: There is only one review per profile, even if multiple users share access to that profile. Anyone with access can add or update that single review.

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FAQs

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What does a promotion look like in the email?

Promotions appear as an Amplify Ad section you add in the Email Broadcast editor. The agreed ad copy, meaning the headline, body, and call-to-action button, populates automatically. You can style the section to match your email’s colors and fonts. See Add the Amplify Ad to an Email Broadcast.

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Can I include more than one promotion in a single email?

Yes. Some Publishers run two Amplify Ad sections in one send. It’s a judgment call based on what feels right for your audience. The same promotion can’t be placed twice in one email, so each section needs a different promotion.

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Does Amplify work with email sequences?

Not currently. Amplify supports Email Broadcasts only.

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Can I talk to a potential partner before committing?

Yes. When you send a promotion request, you can include a custom message to introduce yourself, ask questions, or share context. Sending a request opens a chat, so it isn’t a commitment, and you can decline at any point before approving.

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I have a launch coming up. When should I run promotions?

Send your requests two to three weeks ahead of your launch, summit, or event, since a Publisher needs lead time to slot your promotion into a send. Use the custom message on the request, or the chat once it opens, to tell the Publisher your launch date so the promotion runs inside the window you care about. Set up your profile ahead of time too, so you’re visible while partners are browsing.