Get started with Newsletters

Newsletters help you grow your business by reclaiming control of your content and audience. Take back ownership from social media platforms while building a direct relationship with your subscribers through consistent, valuable written content. Think of a Newsletter as the digital version of a magazine subscription. Readers discover your content, subscribe for regular delivery, and become part of a growing audience you fully control. As your subscriber base expands, you can monetize your content — just as magazines use ads and other value-driven strategies. With Kajabi, a Newsletter is like a magazine brand, and Newsletter Posts are individual issues released on your publishing schedule (weekly, monthly, etc.). Your Newsletter contains all of your Newsletter Posts:

If your readers are engaged and find value in your content, they can subscribe to receive your Newsletter Posts as soon as you publish.

Note: Newsletter monetization is coming to Kajabi in a future update.

Use your Newsletter as a tool to build your list and kickstart your business by making it your website homepage. By default, your Newsletter page uses your website theme’s home page. Learn to change your homepage. This brings visitors directly to your Newsletter for a frictionless experience. Visitors can consume your content and subscribe directly from your Newsletter page:

After a visitor clicks Subscribe, they receive a verification email (Double Opt-in confirmation) to confirm their subscription. After confirming, they are redirected back to the Newsletter Post they were viewing. After subscribers verify their email address, Kajabi captures their email and adds them to your Contacts tab. The recommended next step is to customize your additional Newsletter pages, including the Newsletter Subscription page and the Newsletter Post page. As your website grows, you can add more landing pages to your Newsletter. These pages are connected via the navigation menu. Learn more about navigation menus.

Note: Double Opt-in is set up by default to ensure that your subscribers receive your Newsletter and strengthen your sender reputation. Learn more about Double Opt-in.

Your first three Newsletter Posts have been pre-generated by Kajabi. From here you can edit those pre-generated posts or create a post from scratch.

Open the Products tab from your Dashboard
Open the Newsletters tab
Click New post

Your account has a website theme designed specifically for Newsletters. Themes control how your written Newsletter content is viewed on the web. Kajabi offers additional website themes that you can explore and customize further. If you signed up for Kajabi Newsletters Beta before May 1st, 2023, you need to install the Scope website theme. Learn how to install a website theme.

Design the member experience

Customize the member experience with your Newsletter Product by editing your Website Theme and designing a look and feel consistent with your brand and voice.

Edit the website theme

Open the Website tab from your Dashboard
Click Design
Click Customize in the corner of your Design page

Use the left sidebar to customize the look and feel of your Newsletter page

Once you have accessed your Website Theme, you can design your page with the Kajabi Page Builder. Learn more about the Page Builder.

Use the page selector at the top of the builder to navigate between different page views

Note: Your Website Theme gives you the best preview of the member experience with your Newsletter. As you create Newsletter Posts, the text appears plain in the Newsletter Builder, but you can customize the appearance within the Website Theme to match your brand and voice.

Customize your text with the Newsletter rich text editing tool. As you develop content, you can quickly apply formatting with the forward slash (/) to create blockquotes, highlights, lists, and more.

Use the rich text editing tool

Open the Products tab from your Dashboard
Open the Newsletters tab
Click New post or select a drafted post
Press Enter to place your cursor on a line
Press the command key (⌘) + forward slash (/) on your keyboard
Select your desired stylization from the pop-up

The rich text editor offers a variety of formatting and features for your text:

Additionally, the text highlight button can be accessed by double-clicking text or highlighting text.

Text highlight features

Header size 1 in a larger format
Header size 1 in a smaller format
Bold text
Italicized text
Underlined text
Strikethrough text
Highlighted text (defaulted to your chosen theme’s primary color, with other color options to choose from)
Clear formatting — returns text to its original form
Link — add a link in text
Indentation
Bulleted list
Numbered list

Post settings

Customize your Post thumbnail, Tags, Authors, Post URL, and Email Settings to improve your Newsletter SEO and brand visibility:

Post thumbnail

Upload a thumbnail for your Newsletter Post to capture potential readers and encourage them to click into the post. The chosen thumbnail image also appears in the Newsletter Hero content block that can be added to your Newsletter, Newsletter Post, and Newsletter Subscribe Pages, as well as being displayed in your Newsletter Dashboard:

Authors

Build brand visibility and credibility by publicizing your authors. Add an author by typing the name and pressing the Enter or Tab key.

Post URL

Update your Newsletter Post URL ID and customize your URL language to improve SEO and sharing capabilities. Entering text into the Post URL field adds your copy to the end of your link. Preview your URL directly below the Post URL text field:

Email settings

Email Subject — Capture your email recipient’s attention with a strong subject line. Learn email subject best practices.
Preview Text — A snippet of copy commonly displayed beneath the sender name and subject line in your subscriber’s email inbox. Depending on the email client, the Preview Text may appear next to the subject line:

Learn tips to optimize your preview text.

Note: To delete a post, open your Newsletter Post Settings and navigate to Delete Post to permanently delete a post from your Newsletter.

Share your Newsletter and make it publicly visible by publishing your Newsletter and Newsletter Post(s).

Open the Products tab from your Dashboard
Click Newsletters
Open the Newsletter Post you wish to publish
Navigate to the top corner of your Newsletter editor
Click Publish
Select when to publish (Right now or Schedule for Later)
Click Continue and Review
Review your selections and click Publish and send, right now or Schedule for (date) after confirming your publishing selections

After publishing, your subscribers receive an email notification with the published Newsletter Post and the post is published to your Newsletter on your website. Gain insight into how your Newsletter is performing by reviewing overview, audience, engagement, and health metrics.

Open the Products tab from your Dashboard
Click Newsletters
Navigate to the top of your Newsletter Dashboard to view your Newsletter analytics

Your analytics display for the Newsletter Posts published during your selected time frame:

Overview

View the overview metrics for the Newsletter Posts published within your selected time frame.

Subscribers — The number of subscribers from posts published during your selected time frame
Open rate — The percentage of Newsletter Posts opened during your selected time frame
Click rate — The percentage of Newsletter Posts with a link that was clicked during your selected time frame

Audience

View your audience metrics for the Newsletter Posts published within your selected time frame.

New subscribers — The total number of subscribers that subscribed through your published Newsletter Posts during your selected time frame
Unsubscribes — The percentage of unsubscribes that occurred during your selected time frame
Net subscribers — The percentage of net subscribers (subscribers minus unsubscribes) that occurred during your selected time frame

Engagement

View your engagement metrics for the Newsletter Posts published within your selected time frame.

Open rate — The number of Newsletter emails opened during your selected time frame
Click rate — The percentage of Newsletter Posts with a link that was clicked during your selected time frame
Impressions — The number of views on the Newsletter Post from your email subscribers

Health

View your health metrics for the Newsletter Posts published within your selected time frame.

Bounce rate — The number of Newsletter Posts published that did not make it to the subscribers’ email inbox as a result of a hard bounce
Complaints — The number of complaints that occurred from Newsletter Posts published during your selected time frame
Unsubscribes — The number of unsubscribes that occurred during your selected time frame

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