Encourage your email recipients to open your email by creating targeted messaging specific to the Preview Text. Edit the email Preview Text displayed, along with the sender Name and Subject line in a subscriber’s email inbox.Documentation Index
Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
Use this file to discover all available pages before exploring further.
What is Preview Text?
Preview Text is a snippet of copy most commonly displayed beneath the sender Name and Subject line in a subscriber’s email inbox. Depending on the recipient’s email client, the Preview Text may appear next to the subject line:
Edit Preview Text
Note: Preview Text edit is not available with the Classic Editor.
- Open the Marketing tab from the Dashboard.
- Click Email Campaigns.
- Select the Email Campaign you wish to edit or create an Email Campaign.
- In the Visual Editor, select recipients using Filters or Segments. Learn more about contact segments.
- Edit content to customize the Internal Title, Subject, and Preview Text:
Personalize Preview Text
Personalizing emails improves your Click-to-Open Rate (CTOR). Use liquid objects to pull data from your contact information and personalize the Preview Text.Default liquid objects
| First Name:{{ first_name }} | Address Line 2: {{ address_line_2 }} | | Last Name: {{ last_name }} | Address: {{ address_line_1 }} | | Zip Code: {{ address_zip }} | Phone Number: {{ phone_number }} | | Country: {{ address_country }} | Email: {{ email }} | | State: {{ address_state }} | Name: {{ name }} | | City: {{ address_city }} | |
Read Create and use liquid objects for more details.
FAQs
What is Preview Text’s character limit?
Like everything else with email, support for Preview Text varies. Kajabi gives the largest number of characters found to be displayed across email clients (140 characters), but remember, no two inboxes look the same. The number of characters displayed will vary based on your recipient’s email client.What happens if you leave the Preview Text blank?
If you leave Preview Text blank, it will default to the recipient’s email client settings. This means your recipient’s email client may display the first few characters of text found in the body of the email in place of the custom Preview Text. If you included the View in Web Browser section in your Email Campaign and left the Preview Text blank, that link text may appear as the preview in some email clients.Is Preview Text available with the Classic Editor?
Preview Text is only available with the Visual Editor accessible in Email Broadcasts and Sequences. It is not available with the Classic Editor.Optimize Preview Text
Second Subject Line
Think of Preview Text as a second chance to earn the open — use it to add context the Subject Line couldn’t fit:- Add specifics the Subject Line left out
- Tell recipients exactly what’s inside
- Set clear expectations about the email’s content
Keywords
Keep your most important words at the start of your Preview Text. Many email clients cut it short, and the cutoff point varies. At the same time, write enough text to fill the full available space so no client displays an awkward gap or pulls in unintended content.Get creative
Don’t repeat your Subject Line. Use the extra space to give recipients another reason to open.- Personalize it: Use liquid objects to pull in contact data and tailor the Preview Text for each recipient.
- Summarize the content: Give recipients a quick sense of what they will find inside the email.
- Reference your CTA: Call out any important actions you want recipients to take.
- Be honest: Your Subject Line and Preview Text should work together to set accurate expectations. Never mislead recipients into opening an email.
- Tease your content: Highlight a detail or two that encourages recipients to keep scrolling once they open.