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Build brand recognition and loyalty across for every moment users encounter your content, whether its marketing campaigns or transactional emails. Add a logo and a customized button that points to the primary link in a transactional email to have recipients connect your message with your brand. Example branded email using the Cart Abandonment Email Template: Branded cart abandonment email

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Automated email notifications

Automated email notifications are auto-generated and sent after various transactional triggers in the Kajabi platform, including:
  • After a purchase is made
  • After a comment is posted to your Community
The templates these emails use may be edited to fit your brand and voice. Learn more about automated email notification templates sent by your site.

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Customize branding

Establish brand recognition by adding a logo and custom button colors to automated email notification templates.
  1. Click Settings in the bottom left corner of the Dashboard.
  2. Select Email Templates in the Site settings section.
  3. Select the Branding tab.
  4. Click Select a file and follow instructions to upload it.
Add logo to email templates

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Customize Button background and font colors

Call-to-action buttons have been added to your account’s auto-generated email templates to encourage email recipients to click the primary link in the email.
  1. Click the Button Color to open the color picker window.
  2. There are several options to choose the button color:
    • Enter a 6-character Hex color code (i.e., #FFFFFF).
    • Enter a numeric RGBA color code (red, green, blue, alpha).
    • Click the color bar to select a hue range, then click into the top box to precisely pick a color.
    • Select a box from the color palette.
  3. Adjust the button color opacity by using the black and white slider.
  4. The Font Color selector offers the same choices as the Button Color. Select a higher contrast font color to complement the background color that is easy to see.
  5. Click Save to apply your changes.
Note: The Font color is for solid buttons only.

By default, your buttons in the auto-generated email templates are black with white font.

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Add a button to an email template

All auto-generated email templates display a button, except the following:
  • Community Connect Request template
  • User Cancelled Subscription template
  • User Paused Subscription template
  • User Resumed Subscription template
If you wish to add a button to an email template that does not already contain one, add the following code to the template: 
<a href="{{INSERT LIQUID OBJECT}}" class="btn btn-primary">INSERT BUTTON NAME</a>
Then, replace:
  • INSERT BUTTON NAME with the text you want to be displayed on the button (e.g., Login).
  • INSERT LIQUID OBJECT with the supported liquid object (e.g., site_login_url) for your email template.

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Available Liquid Objects for an email template

Each email template contains Liquid Objects that are compatible with that specific email. A Liquid Object is a placeholder used in email templates to dynamically pull and display specific data from your contact or subscriber database. When you open an email template editor, the list of available objects for the given email template is located at the bottom of the editor: Available liquid objects
Note: Use the listed Liquid Objects only when creating your button. Adding one that is not listed in the email template editor will not function properly.This can create a poor user experience for your recipients if they attempt to click a button with a Liquid Object that is not compatible with the email template.