Beta: This feature is being released in phases to ensure stability across all accounts. If you do not see this setting the feature has not been made available to your account yet. Check back at a later time to try the new experience.
Key benefits
- Build by describing, not configuring. Tell the MCP what you want and watch the page take shape.
- AI-built sections are real sections. Everything AI creates is fully editable in the builder, just like sections you build yourself.
- Design with more range. A modern styling foundation gives the AI more creative freedom than a template-based theme.
How Nova works with AI
Nova and AI are designed to work together. Rather than choosing a template and editing fields, you start from a blank canvas and build the page through conversation.- Describe the page you want. Tell the MCP the purpose, audience, and key sections. It composes the page and the preview fills in as it builds.
- Refine by chatting. Ask for changes in plain language — for example, “make the hero section bigger” — and the MCP updates the page.
- Add your own images. AI uses background colors and placeholder image blocks while it builds. You add your own imagery afterward.
- Access new customization options and blocks. Nova has a variety of new options for you to take advantage of when building with AI - custom CSS settings per block, grid and grouping options, and custom modals and pop-ups that can be triggered by any CTA.
Nova compared to Encore
| Encore | Nova | |
|---|---|---|
| Best for | Building manually from templates | Building with AI from a prompt |
| Page style | Template-based sections | Flexible, modern layouts |
| Editing | A wide range of builder settings | Most changes happen through AI, last mile tweaks can be done via the standard builder tool |