The Analytics Overview report provides a customizable dashboard that highlights your key business metrics. It gives you a high-level snapshot of performance and serves as the starting point for accessing detailed reports and in-depth views.

You can tailor the analytics dashboard to display the data that matters most to your business.

Gross Revenue
​Displays the total gross revenue generated over time, including all paid purchases. Does not account for refunds.
​Links to: Gross Revenue Report
​

Refunds
​Displays the total value of refunds issued over time, including full and partial refunds for paid purchases.
​Links to: Refunds Report
​

Top Offers
​Displays gross revenue and payment counts by offer over a selected time frame.
​Links to: Payments by Offers Report
​

Gross Revenue by Payment Method
​Displays the total gross revenue generated by payment method over time, including all paid purchases. Does not account for refunds.
​Links to: Payments by Payment Methods Report
​

Gross Revenue by Pricing Type
​Shows the breakdown of payments by pricing type, including one-time payments, subscriptions, payment plans, free, and pay what you want.
​Links to: Payments by Pricing Types Report

New Contacts
​Displays the number of new contacts added over a selected time frame.
​Links to: New Contacts Over Time Report

Top Customers
​Displays top customers by total spend, including full and partial refunds for paid purchases.
​Links to: Top Customers Report

Opt-ins
​Displays the number of form submissions and landing page signups over a selected time frame.
​Links to: Opt-in Report
​

Contacts by Segment
​Displays the total number of contacts broken down by customer segment.
​Links to: Contact List

New Subscriptions
​Displays new subscription counts and gross revenue over time, including those with trials.
​Links to: New Subscriptions Over Time Report
​

MRR from Subscriptions
​Displays monthly recurring revenue generated by active subscriptions.
​Links to: Monthly Recurring Revenue from Subscriptions Report
​

ARPU from Subscriptions
​Displays average revenue per user for subscriptions.
​Links to: Average subscription revenue per user over time
​

Subscription Status
​Displays the status of all current subscriptions by offer. Each status count can be clicked to open the subscription page with the filter already applied.
​Links to: Subscription Status by Offers Report
​

Subscription Retention
​Displays the percentage of customers who continue making payments after each billing cycle.
​Links to: Subscription payment retention over time
​

Canceled Subscriptions
​Displays the number of subscriptions that have been canceled within the selected time frame.
​Links to: Canceled subscriptions over time

Churn Rate from Subscriptions
​Displays the percentage of subscriptions canceled relative to the starting base in the selected period.
​Links to: Churn rate of subscriptions over time

New Payment Plans
​Displays new payment plan counts and gross revenue over time, including those with trials.
​Links to: New payment plans over time report
​

Payment Plan Status
​Displays the status of all current payment plans. Each status count can be clicked to open the subscription page with the filter already applied.
​Links to: Payment Plan Status Report

Canceled Payment Plans
Displays the total number of canceled payment plans over time.
​Links to:

Unsubscribed Contacts
​Displays the total unsubscribe count from marketing emails. This data includes all historical records and does not adjust according to the selected time range.
​Links to: Contact List

For the full list of reports, refer to Analytics Reports.