The Revenue Recovered from Abandoned Checkout Emails report shows how your abandoned checkout emails are performing over time. This report helps you understand how many checkouts you're recovering, how much revenue those recoveries are generating, and how your audience is engaging with your follow-up emails.
This report is most useful for:
Tracking how many abandoned checkouts are being recovered through email follow-ups
Monitoring email engagement (opens, clicks) for your abandoned checkout emails
Understanding the revenue impact of your abandoned checkout email settings
Data Presented in this Report
Data table
The data table includes the following columns:
Date: The time period for the row of data, based on your selected granularity (day, week, or month).
Sent: The total number of abandoned checkout emails sent during the period.
Opened: The number of sent emails that were opened by the recipient.
Clicked: The number of sent emails where the recipient clicked a link.
Recovered: The number of checkouts that were completed after the recipient received an abandoned checkout email.
Recovery Rate: The percentage of sent emails that resulted in a completed purchase (Recovered ÷ Sent × 100).
Revenue Recovered: The total revenue attributed to recovered checkouts during the period.
How to use this report
You can customize the data displayed in the report using several controls.
Time range: Filter results by time period (e.g., last 30 days, custom date range).
Interval: View data broken down by day, week, or month.
Offer selection: Filter results to a specific offer or view data across all offers.
Add comparison: Compare performance across two time periods side by side.
Export information
When you export the Revenue Recovered from Abandoned Checkout Emails report, the resulting file will include the same columns and reflect any filters you have applied. This ensures the data in the export matches what is displayed in the report:
Date
Sent
Opened
Clicked
Recovered
Recovery Rate
Revenue Recovered
Currency
FAQs
Why don’t I see any metrics in the report?
There is a delay between when emails get sent to when the metrics are updated in this report. If you don’t see your metrics immediately, come back in a few hours and they should be available.
When is a checkout considered "recovered"?
A checkout is counted as recovered when a recipient of an abandoned checkout email completes a purchase for the same offer they previously abandoned within 14 days.
What counts as a sent email?
Each abandoned checkout event triggers one email send. If the same person abandons the same offer's checkout multiple times, each abandonment is counted as a separate send.
Why might my open or click numbers look low?
Open and click tracking can be affected by email clients that block tracking pixels or auto-click links for security scanning. These numbers are best used as directional signals rather than precise counts.
Does this report include data from before I enabled abandoned checkout emails?
No. The report only includes data from sends that occurred while the abandoned checkout email setting was enabled on your offer.