Offers
Difference between purchasing a free Offer and granting an Offer
Understand the key differences between granting an Offer and selling a free Offer to customers.
Purchasing a free Offer and granting an Offer to a customer may seem similar, but there are some distinct differences to keep in mind.
Granting an Offer gives a customer free access to a paid Offer, putting you in control of who can access your Offer for free.
Selling a Free Offer, on the other hand, means your Offer is publicly available for free to all potential customers.
Although Granted Offers and Free Offers ultimately give customers access to your content for free, purchasing a free Offer requires your customer to go through your Offer checkout process while a Granted Offer does not.