- Active refers to the contacts who are subscribed to the sequence.
- Inactive refers to contacts who are not currently receiving this sequence. This can happen for two different reasons:
- Unsubscribed: The contact unsubscribed from your marketing emails (manually, by opting out, or through a hard bounce).
- Unconfirmed opt-in: Your account uses Double Opt-In, and the contact has not yet clicked the confirmation link. Their Marketing status can show as Subscribed while Opt-in status is still Unconfirmed — this also shows as Inactive here, even though the contact never unsubscribed. To resolve, have the contact click the confirmation link, or resubmit a Double Opt-In form on their behalf.
Note: This Inactive/Active status is specific to Email Sequences and is unrelated to a contact’s Inactive email-engagement status (based on prolonged non-engagement with marketing emails, not opt-in confirmation).
To view the status of your Email Sequence subscribers
- From the Kajabi Dashboard, navigate to the Marketing tab.
- Select Email Campaigns.
- Click on the title of your Email Campaigns from the list.
- Select the Subscribers tab at the top navigation.