Welcome to the Kajabi Glossary! Learn about the different features, the Kajabi lingo, and how they are used in Kajabi.
In this article:
- Dashboard terms
- Product terms
- Website terms
- Marketing terms
- Contacts Tab terms
- Settings terms
- Kajabi extras
Dashboard terms
Dashboard is your home base! This is the screen you will see each time you log into your Kajabi account. Read How to Navigate Your Dashboard for details.
Kajabi Assistant is our in-app search function that can serve as a quick navigation tool to help you jump around the platform to find the sections you need. Read How to Use the Kajabi Assistant for details.
Stat cards
Opt-Ins are the number of people that have opted into a form over the last 30 days. This indicator will allow you to see at a glance how many new subscribers have been added to your list.
Sales reflect, as a whole, how much money you have made on Kajabi in the past 30 days. Read Analytics Overview for more Analytics details.
Comments allow you to see how many comments you have received on all products and on all lessons. Read How to Manage Comments for details.
Customers reflect the number of people who have been granted or have purchased an offer over the past 30 days. Read How to Differentiate Between Customers and Contacts for details.
Product terms
Products
Products are a digital service that can be delivered online. A product is most commonly a course, a membership, a community, a resource center, or a webinar replay. Read How to Create a Product for details.
Membership is a Product where you can add content on a pre-agreed basis where customers pay you a recurring fee in exchange for access to your membership content. Read How to Create a Product for details.
Community is where your customers can virtually connect and discuss mediated and unmediated topics. A Kajabi Community, like a Facebook group, allows you to add customers to interact with one another. As the administrator, you can set Topics for discussion or post into the community Feed where your customers go to engage with one another. Read Community Product Overview for more details.
Template is a pre-built template with a product outline already created as a guide. While templates are pre-built, you can edit them in any way you see fit. You can add modules, lessons, and assessments as you see fit. The template simply acts as a guide.
Read How to Create a Product for details on different Product Templates, creating your Product, and Memberships and Communities in Kajabi.
Product Outline is where you can organize and add new content to your Product. Read How to View Your Product Outline for details.
Module is a way to break up your content so your customers can easily see the different topics available to them in your Product. Read How to Create a Module for details.
Lesson is the home for each individual piece of your content. A lesson is where you can add your videos, text, downloadable files, automations, and an image. The lessons are the individual sections within a certain module. Read How to Create a Product Lesson for details.
Quiz allows you to test your Course customers' learning at any point in your Course using a variety of different question types. Learn more about Quizzes in Kajabi.
Assessment is a test or a survey that allows you to gather information from your customers before, during, or after the course is complete. Learn more about Assessments in Kajabi.
Product Preview is the view of your Product your customers will see. Read How to Preview Your Product for details.
Drip allows you to release modules of content X number of days after your customer has purchased your Offer. When adding in Drip days, add onto the original number. For example, 7, 14, 21 days for dripped modules. Read How to Use Drip Content to Release Product Lessons Over Time for details.
Lock is a release option that allows your content to be released after your customer has completed your specified lesson. Read How to Lock Content from your Course Outline for details.
Draft is a release feature that allows you to hide your content from your customers as you build the lesson in your Product. Read How to Unpublish a Product Lesson or Module for details.
Offers
Offer is essentially the price tag and the vehicle for delivering your Product. We want to provide you with options when it comes to running your business. This means having the ability to provide your customers with different payment options for services and products you provide. Read How to Create an Offer for details.
Upsell is a feature to encourage an additional sale. If you select to include an Upsell with your Offer it will present your selected Upsell Offer to your customer once they press submit on the checkout page of your original Offer. They will then be given a pop-up with the Offer you choose to present and if they choose to purchase the Upsell Offer, it will be added to the total of the original Offer and be processed as one single transaction. Read How to Add and Edit an Upsell for details.
Order Bump can be used as a way to advertise another offer directly from the checkout page. A customer will go through the checkout sequence and see a simple option to add another Offer to their checkout right below the payment information. If you wish to include an Order Bump, when writing the description, keep in mind that it should refer to the Offer getting bumped. Read How to Add an Order Bump for details.
Single Use Coupon is a single coupon that can be used for launches or special deals. This is where you can create a code like "BLACKFRIDAY" and every time this code is entered there is a percent off (example: 20% off) discount applied. Read How to Create a Coupon for details.
Bulk Coupon Code is for when you want to provide a limited amount of coupons with unique links and upload them to a site like Groupon. Read How to Generate Coupon Codes in Bulk for details.
Product Access allows the customers that purchase your Offer to gain access to the Product(s) included with the Offer on your specified day within the Product Access option. Read How to Give Access to Your Product on a Specific Date for details.
Restrict Access removes your customer from the Product(s) after your specified number of days. This means your customer will no longer have access to the Product(s) of your Offer from their Library. Read How to Restrict Product Access to a Specific Amount of Days for details.
Website terms
Design
Design is a section of the Website tab where you can design your Library, Store, Login, Static, Thank You, and Blog Pages along with your Pages containing your Blog Posts and Blog Search bar.
Template Home is the homepage that your settings are defaulted to when you create your Kajabi account. When visitors enter your URL in their browser, this is the page that will appear if you have not changed your settings in your Site Details. Read How to Build Your Homepage for details.
Navigation is where you add specific links that you want your visitors to access in the header of your site. The links in this navigation can include links on Kajabi and from other site pages. Essentially, it can be any link you can copy and paste into your Navigation menu. Keep in mind, most of the time when creating your navigation menu, select link as the option. Read How to Customize Website Menus and Links for details.
Manage Templates allows you to select from a variety of different templates that will carry through your Design tab Pages. Read How to Customize Your Website Template for details.
Page Builder
Pages allow you to build individual landing pages to direct traffic. Your Pages can be used as opt-in pages, homepages, video players, and more. The various templates allow you to create different pages for different purposes with ease. Read How to Create a New Page for details.
Standalone Pages are not attached to any marketing funnel flows.
Funnel Pages in the Pages tab are folders containing all of the Pages that exist in your funnel(s).
Blog
Blog Posts are articles or videos that make up the content on your blog. Read How to Customize Your Blog to edit and customize all of your blog pages and blog post layouts.
Marketing terms
Funnels
Funnels bring marketing and sales together through the power of Automations. A funnel is similar to a funnel where you drive traffic to your opt-in page to capture their lead information and send them follow-up information to ultimately convert them into paying customers.
Legacy Funnels are used more for the purpose of offer conversion, rather than lead generation and offer conversion.
Email Campaigns
Email Broadcast is ONE email sent out. This is most commonly used as an announcement or newsletter email. Read about Email Broadcasts in Kajabi to learn more.
Email Sequence is an email or a list of emails that can be sent out after a trigger has been completed on your site. Read about Email Sequences in Kajabi to learn more.
Email Stat: Bounced is when an email to a recipient fails, usually due to the recipient's email not existing.
Email Stat: Clicked is when your email recipient clicks any of the links included in your email.
Email Stat: Opened emails occur when an email campaign has been delivered and viewed by the recipient.
Read Email Metrics Overview for more details.
Types of emails
Marketing Emails are emails sent to your email list subscribers. These emails include Email Broadcasts, Email Sequences, and Event Emails. If they are not subscribed and have not approved to be sent marketing emails, they will not receive these types of emails. Read about Email Campaigns in Kajabi to learn more.
System Generated Emails are emails that are sent out regardless of whether or not your users are subscribed to marketing emails as they alert them that an action has occurred within the app such as a purchase is confirmed, Product access has been granted, and more. Read How to Edit the Automated Emails Sent by Your Site for details.
Event Emails have the same permissions as Marketing emails. Event emails are sent out on a time-specific schedule before, during, and after your event. Read How to Create an Event for details.
Read Understanding the difference between Marketing and Transactional emails for further detail.
Automations
"When" Trigger is the signal that will fire off an action when triggered.
"Then" Trigger is the action that occurs after the "When" trigger has fired.
Condition is an additional "only if" condition in the Automations infrastructure to allow you to filter your automation. For instance, say you want to add a tag to all users who have submitted a specific Form, but ONLY IF they answered a specific question on that Form with a specific answer. Read about Automations in Kajabi to learn more.
Events
Events in Kajabi represent a date and time that can be surrounded by emails and automated actions. People can be registered to an Event by completing a Form, purchasing a Product, and many other Automations. This feature gives you the option to create marketing campaigns based on a time instead of explicitly creating marketing campaigns based on sign-up or purchase dates. Read How to Create an Event for details.
Forms
Double Opt-In is a great feature for your Forms. The Double Opt-In automatically sends a confirmation email to the address inputted on the Form. This email will prompt your subscriber to confirm that they would like to be added to your list and receive your marketing emails. By using a Double Opt-In, you can greatly improve the quality of the leads you are receiving. When a lead confirms they want to remain a contact on your list, it shows they are interested in your business and have a much higher likelihood of becoming a customer. In addition, making a Double Opt-in a requirement will also highly reduce the chances of your marketing emails being flagged as spam. Double Opt-ins are meant to improve both deliverability and lead quality. Read How to Set Up a Form with a Double Opt-In for details.
Contacts Tab terms
All Contacts
Subscriber is a contact (name and email) who has signed up to receive marketing emails. This can be done by agreeing to receive marketing emails when purchasing an Offer or by submitting a Form to be subscribed to your list.
Customers are anyone who has purchased or has been granted access to an Offer. You will also see that customers have a blue checkmark icon on their avatar when scrolling through the All Contacts tab.
Tags allow you to separate your list to easily target specific groups of contacts in your list and perform a variety of actions such as setting up Automations with a Tag and sending Emails to specific contacts on your List with your specified Tag(s).
Lifecycle shows the amount of time a contact has been added as well as the transactions and interactions that have taken place since the contact joined your list or purchased an Offer.
Grant Offer is an option to allow you to provide access to a Product and bypass needing payment. Read How to Grant an Offer for more details. Granting an Offer will send a system-generated email, the Offer Grant Email. Read How to Edit the Automated Emails Sent by Your Site for details on editing your system-generated email. To edit your Grant an Offer email, locate the Offer Grant Email.
Assessments
Assessment is a test or a survey that allows you to gather information from your customers before, during, or after the course is complete. Read Assessments in Kajabi for details.
Affiliates
Affiliates consist of people selling/marketing your course on your behalf while receiving a commission from you in the process. This is a great way to maximize revenue in a scalable way. Read the Affiliate Overview for details.
Settings terms
Payment Integrations are where you can connect Stripe and/or PayPal to your site. Read How to Connect Stripe to Kajabi and How to Connect PayPal to Your Kajabi Account for details.
Email Templates are system-generated emails that get sent out when something happens within your Kajabi account. Please review these templates and make any changes you wish to fit your brand and language. Read How to Edit the Automated Emails Sent by Your Site for details.
Domain is the address for your website such as "example.com". Domains can be registered from domain registrars such as GoDaddy or Google Domains and connected to your Kajabi site to replace the default Kajabi subdomain given to you. Learn to purchase a domain for more details.
Want to connect your custom domain? Learn to connect your custom domain to Kajabi.
Subdomain is the beginning portion of your website address such as www.example.com or courses.example.com ("www" and "courses" are the subdomains). Kajabi provides you with a default Kajabi subdomain for your site to help you get started.
Account Users come with different permissions depending on their Admin Roles. Read How to Add Admin Users for Your Site for details.
Kajabi extras
Hero: A Kajabi Hero is a person who is committed to the path of turning their passion into profit and has taken the leap to begin their online business with Kajabi. From the day you sign up, you are on your way to making your first $1,000, then $100,000 and eventually $1 million, all of which are amazing accomplishments that are worth celebrating. No matter how big or small, each step is important and potentially life-changing! With Kajabi, you are the hero of your own story.
Partner: With the Kajabi Partner Program, you will have the unique opportunity to customize an experience for your audience. By running specific promotions from a suite of proven Kajabi Marketing campaigns, you can now ensure that your tribe has all the resources they need to fall in love with Kajabi. As a partner, you are part of an elite group of individuals who can literally impact the world with the vision of Kajabi. Read How to Become a Kajabi Partner for details.
Still have questions? Let us know your question below to have it added to the list or reach out to Support if you need additional assistance. Thanks for being the best part of Kajabi!